Author Archives: Aden Van Noppen
Looking for competition in all the wrong places
“What’s the competition?” This is always one of the first questions a start-up enterprise asks itself. To answer it, we tend to search for those who are similar to us. We ask, “Who are the existing players?” The formal players … Continue reading
Questioning Assumptions with the Delhi Metro
In this train system, impeccably clean trains pull into the station every 2.5 minutes. They carry 1.5 million daily commuters over 100 miles of track to 132 stations around the city. No trash lies on the ground of the station, … Continue reading
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