Arohana Dairy
Manager Corporate Communications
Company Website: www.arohanadariy.com
Company Background
Arohana Dairy Private Limited was set up in Aug, 2009 to tackle the problems of productivity that plague India's Dairy sector. India's dairy sector is the world's largest and is slated to almost double in size over the next 5 years. However, productivity and hygiene issues make India's dairy products unsuitable for the global market.
Arohana is seeking to create highly productive Dairy clusters by providing conveniences to the dairy farmer enabling her to:
- expand herd size,
- adapt to appropriate automation at the community level and
- de-mystify the technical and scientific aspects of dairy farming thereby significantly augmenting income
Arohana's strategy is – more milk from each cow, more cows for each farmer, more farmers in each village.
Arohana is currently working in Thanjavur, Tamil Nadu in South India with a cluster of 24 villages, over 800 farmers and procures 2000 liters per day. Arohana currently operates a B2B model, catering to few, bulk customers. As Dairy farming is central to India's rural economy, the scope for impact is immense.
Arohana has been selected by the Unreasonable Institute, a US based non-profit accelerator for social enterprises, as one of the 27 ventures that can define progress in our times. More can be viewed at http://unreasonableinstitute.org/fellows-2011/
Role Description
The Manager of Corporate Communications will build and execute a strong communication strategy and campaign for Arohana Dairy. The Manager will also focus on leveraging social media to effectively position Arohana as an innovative social enterprise in the Dairy sector.
Key Responsibilities
External Communications:
- To build and manage the external reputation of Arohana with key stakeholders
- Engage with the traditional and online/social media on a continuous basis to build and shape Arohana’s image and communicate key milestones and developments
- Manage the Arohana website by continuously updating and generating content
- Lead and drive Arohana’s advertising and promotional campaigns
- Create all corporate presentations, brochures etc.
- Ensure Arohana’s presence in various external forums including events, seminars and college campuses
Internal Communications:
- Lead and manage the internal communications within Arohana to build an engaged workforce
- Build an engagement program with the beneficiaries of Arohana (small and marginal women farmers)
- Develop key spokespersons within Arohana for media and external speaking opportunities
Qualifications
- Demonstrated passion for Public Relations, Communications/Corporate Communications with the ability to leverage social media
- A minimum of four years of work-experience
- A graduate/post-graduate degree in Visual Arts, PR, Communications or Mass Media with knowledge of photography is preferred
- Creativity and attention to detail
- Knowledge of the Tamil language would be an advantage
- Demonstrated capacity to work in a fast-paced, entrepreneurial environment
- Ability and willingness to learn quickly, work under pressure & meet tight deadlines
- Willingness to work long hours including weekends & holidays as necessary
- Dedicated to the mission of the organization
Logistics
- This role is based out of Thanjavur, Tamil Nadu in India
- A/C and internet access may not be available on a continuous basis
- Travel into villages with periods of stay will be required
